Apeks Lifeline Ascend 30m Reel
Most SMB reels are an afterthought. The Apeks Lifeline Ascend is not. Designed and built in the UK, it's the kind of reel that makes you wonder why you put up with cheaper alternatives — smooth to operate, solidly constructed, and genuinely thoughtful in its design.
The 30m Lifeline Ascend is built around one core idea: reliable SMB deployment without the faff. The high-grip rubber handle gives you positive control whether you're bare-handed or in thick dry gloves, and the reel switches between left and right-handed configurations without tools. The integrated SMB attachment point keeps your buoy clipped on and ready to go, so there's no fumbling at the end of a dive when it matters most.
Forged and anodised aluminium keeps the frame lightweight and corrosion-resistant, while the stainless steel attachment point handles the load of clipping off to a D-ring or BCD pocket without play or rattle. The 30m of high-tensile, high-visibility line is strong enough for the job and easy to spot in low light. Packaged plastic-free — a small touch, but consistent with what you'd expect from a manufacturer that takes its responsibilities seriously.
Features:
- Integrated SMB attachment point for secure storage and one-handed deployment
- High-grip rubber handle — positive control with or without gloves
- User-configurable left or right-handed operation — no tools required
- 30m of high-tensile, high-visibility line — strong and easy to spot in low light
- Forged and anodised aluminium handle components — lightweight and corrosion-resistant
- Stainless steel attachment point for secure clipping to D-rings, BCDs or pockets
- Plastic-free packaging
- Designed and manufactured in the UK
Technical Specifications
| Line length | 30m |
| Line type | High-tensile, high-visibility |
| Frame material | Forged and anodised aluminium |
| Attachment point | Stainless steel |
| Handle | High-grip rubber |
| Handedness | User-configurable left/right |
| SMB compatibility | Integrated Apeks SMB attachment system |
| Packaging | Plastic-free |
| Designed and manufactured | United Kingdom |
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We offer free tracked UK standard delivery on orders over £50 (Excluding Weights and Cylinders, as they must go on a separate service to your order)
Standard UK delivery and Next Business Day UK delivery rates are calculated at checkout and offers a number of courier options for maximum convenience to you.
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60 Day Stress Free Returns
If you change your mind, it doesn’t fit, or you become inflicted with buyer’s regret - that's OK!
Mike's Dive Store offer an extended returns policy of 60 days - so you can be rest assured if the suit, piece of diving equipment or gift doesn't suit then just send it back, and we will either exchange it or offer a full refund less any postage costs. Too easy!
Please note that there are some special order items on our website that will be subject to a 20% re-stocking fee, but we will let you know about these items before we 'special order' them so that you are aware of this. If this is the case we can always help with correct sizing so that we minimise the risk of return. More Details
Returning To Chiswick Store
We want to make your shopping experience as seamless and enjoyable as possible, even when it comes to returns. That’s why we offer hassle-free returns at our Chiswick store. But there’s more—when you visit to make a return, you can also pre-order items to be available for collection. This means we’ll have a range of sizes ready for you to try on, ensuring you find the perfect fit before leaving the store.
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To make things even easier, we offer complimentary video consultations with our expert team. Whether it’s before or after your purchase, our specialists can guide you through sizing, fit, and styling—all from the comfort of your home. It’s like having your own personal VIP shopping experience, tailored just for you.
From returns to reorders, we’re here to help you find exactly what you need with zero stress.
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We offer the option for customers to choose ‘Pickup in store’ as a shipment method, allowing your order to be picked up from our Chiswick store at a time and date that works for you (within our business hours). The process is really easy, but we'll run through it here:
Step 1 - Add products to your cart:
Browse our vast selection of diving and snorkelling equipment, adding the kit you want to your cart.
Step 2 - Head to your cart:
Click on the cart icon to see a summary of the items you are about to purchase.
Step 3 – Review Your Order and Proceed to Checkout:
Once you're satisfied with the items in your cart, you can add a note to your order under the "Order Summary" section if desired. When you're ready to proceed, simply click "Checkout" to complete your order.
Step 4 - Customer Information:
If you have a Mike's Dive Store account, simply log in to autofill your details. If not, enter your email address, select ‘Pickup in Store,’ and then click ‘Continue to Payment’ to proceed.
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Step 6 – Review Order:
After entering your payment details, click ‘Review Order’ to proceed with placing your order. You will receive an email confirmation with your unique order number. We will notify you when your order is ready for collection, usually within 4 hours or sooner during our opening hours (Monday to Saturday, 10 AM to 6 PM). Please note that our hours may vary during the Christmas and New Year periods.
Our London Store Information:
Address:
Mike's Dive Store, 113 Power Rd, Chiswick, West London, W4 5PY
Telephone:
Local: 01202 037162
International: 0044 1202 037162
Email:
All Enquiries - support@mikesdivestore.com
Store Opening Times:
Mon - Fri: 10am - 6pm
Sat: 10am - 5pm
Sun: Closed
Need Help?
Our expert diving team is here to assist with your order, sizing, or product selection. We're divers ourselves, ready to support you!
Chat Hours:
Monday - Friday: 09:00 AM - 05:50 PM GMT
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Store Location
Mike's Dive Store
113 Power Rd, Chiswick, West London, W4 5PY
Store Hours
Mon - Fri: 10 AM - 6 PM
Sat: 10 AM - 5 PM
Sun: Closed
Bank Holidays: Store & Warehouse Closed (no dispatch)
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