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Every Strap Saves Sharks: Suunto × Project Hiu

Suunto x Project Hiu

Kasia Neugebauer |

Shark populations are in crisis—declining by an astonishing 71% over the past 50 years. At Mike’s Dive Store, we’re driven by more than adventure—we’re driven by conservation. That’s why we’re thrilled to spotlight a cause that makes waves: Suunto’s partnership with Project Hiu, aimed at safeguarding sharks and uplifting coastal communities in Indonesia.

From June through December 2025, every purchase of the glowing “Green Glow” strap ensures that €10 goes directly to Project Hiu. Just one shark-fishing boat kept off the water for a month can protect up to 100 sharks.


Empowering Change Through Empathy, Not Blame

Founded by marine advocate Madison Stewart, lovingly known as “Shark Girl,” Project Hiu isn’t about finger-pointing—it’s about transformation. By offering ex-fishermen eco-tourism opportunities and educational programs, the initiative converts their role from predator into protector, building a sustainable future for both people and the ocean.

This model resonates deeply with our ethos at Mike’s Dive Store. Conservation doesn’t happen in isolation—it happens in collaboration, empathy, and real, local-level impact.

The Green Glow Strap: Function Meets Purpose

More than a statement piece, the Green Glow strap is engineered for divers:

  • Made of premium quick-release silicone, designed for both durability and comfort underwater
  • Black-speckled turquoise aesthetic with a glow-in-the-dark finish—stylish and night dive-ready
  • Built for the Suunto Ocean dive computer, and compatible with all Suunto sports watches featuring 22 mm straps

Wear it with pride - every strap sold supports a movement.

Dive Deeper with Style - And a Message

Suunto has also created a green hammerhead shark watch face available for free download in the SuuntoPlus™ store - accessible to all Suunto Ocean owners. It’s a subtle yet powerful way to show your support for the misunderstood giants of the deep.

How You Can Make a Difference

  • Grab a Green Glow strap at Mike’s Dive Store between now and December 2025—€10 from each sale supports shark conservation in Indonesia.
  • Flash your strap underwater and beyond—spark conversations and awareness.
  • Download the hammerhead watch face if you have a Suunto Ocean.
  • Share the story: Let your community know why this matters—together, we’re shaping a sustainable ocean future.


Why It Matters to Mike’s Dive Store—and You

As a hub for divers, explorers, and ocean lovers, we understand that our gear isn’t just equipment—it reflects our values. Partnering with Suunto and Project Hiu gives you a way to dive better, responsibly. Every strap is more than an accessory—it’s a token of hope and change.

Ready to make a difference? Be part of the change and 👉 get your Green Glow strap 👈 from Mike’s Dive Store today.